Participants to the SWAS gather to discuss on:

.    how a timely investment by enterprises that provide goods and services for the aged people (like, for example, in the domain of domotics and mobility) can help the achievement of economically sustainable caring plans for not working cohorts;

.   how technologies and policies for inclusion (like, for example, collaborative working and social communities) can help people to be productive at work for longer period;

.    how new legal frameworks can let labour markets to absorb aged and less productive workers. A working aged person may provide a significant contribution to the sustenaibility of the social safety net and its working mechanisms. Furthermore, due to his increased income he may promote new opportunities to foster growth;

.   how financial frameworks and institutions can provide financial resources to develop the supply side of the silver market. In particular, it should be analyzed how project financing and venture capital can help policy makers and companies to accelerate the development of needed infrastructures and support university spin-offs and enterprises engaged in developing innovative layers of the hard and software architectures.

Final goal of the SWAS is to contribute in facing the challenges that the ageing population process is posing by providing some feedback for initiatives under consideration in Europe and Japan like:

-   The development of an efficient supply side in markets for goods and services for the aged people (i.e., the Innovative Financing Models for Infrastructure Development proposed in the EU Innovation Policy established by DG Enterprise and Industry of the European Commission)

-   The training of experts from the private and the public sectors (i.e., the Executive Workshop on The Ageing Society-EWAS)

-  The design of innovative user-centric research methodology for sensing, prototyping, validating and refining complex solutions in multiple and evolving real life contexts where users are exposed to new ICT solutions (i.e., the LivingLab on the Ageing Society-EWAS).